Fitness Health Network » worthwhile experiment http://www.fitnesshealthnetwork.com Wed, 20 Jan 2010 19:20:56 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Blogs and Targeted Mailing Lists? http://www.fitnesshealthnetwork.com/blogs-and-targeted-mailing-lists/ http://www.fitnesshealthnetwork.com/blogs-and-targeted-mailing-lists/#comments Sat, 17 May 2008 04:07:16 +0000 Weight Ladder http://www.weightladder.com/2008/05/15/blogs-and-targeted-mailing-lists/ I was reading msnbc on msn about targeted business mailing lists and I got to thinking…  Maybe a blog with a specific target could grow readership significantly by getting leads from such a list and writing a well crafted email… For example, this blog is about weight loss, healthy eating, and exercise while following my personal journey to lose over 100 pounds…  A list targeted to health food store shoppers or gym memberships might be a perfect list to find new readers…  Clearly the blog would need to be focused on monetization (something I am not emphasizing at the moment) in order to justify the costs…  So just how much is a reader worth to me?  I don’t know…  The monetary only answer is the average lifetime revenue I derive from a user (clearly an unknown at this point and time.)  However, I love interacting with my readers and so I also have some ancillary benefit for a new regularly reader as well.

Not really sure I have the answer as to whether it would pay off for my blog, but it seems like an interesting way to get leads for a business.  I suppose even then it comes down to conversion rate and cost.

What do you think?  Worthwhile experiment for a blog?

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